8 Comments
User's avatar
Roseanne T. Sullivan's avatar

Intelligent Jello? Let's see. Your father Dana, your uncle Ted, your brother Theodore, everyone in your family that I've heard of is preternaturally brilliant. That might account for the Intelligent part. And your poet father had a double life as a General Foods executive who invented Jello Jigglers and brought sales growth to life for the failing Jello product line. So there may be a connection there. How'd I do? :-)

Expand full comment
Mia C's avatar

Excited to read what comes! It’s super interesting to me that you’re specifically studying AI and film, and are an advocate for it. With your uncle Ted seeming to be really against AI and music + Dana being phenomenally knowledgeable about the arts 🤯🤯 I think you will provide some interesting perspectives!!

Also, cool name, great vibes

Expand full comment
Mike Gioia's avatar

Thanks! I'd say all 3 of us share a skepticism of institutions and a preference for grassroots arts, but they are probably more protective of artistic tradition than I am. I've been using computers to make stuff and reveling in meme-culture for years. As far as AI, it promises different impacts on different art forms. Film has a much higher barrier to entry for newcomers than either music or literature. The filmmakers I know are all creatively constipated, unable to execute on ideas because film is so costly. Knocking down that wall is what I’m most specifically excited about. And I advocate everything that works towards that!

Expand full comment
Greg Gioia's avatar

I'm curious how AI can help would-be filmmakers make films. It seems like it can only do the part that a regular person can do for free, and the costly part-- turning a script into a film-- is still nigh impossible for us normal folks.

Intelligent Jello might be some kind of inside AI joke, like making a computer intelligent is the same as making a bowl of Jell-o intelligent. Or it could be referencing your father's past life as the King of Jell-o.

Expand full comment
Mike Gioia's avatar

AI can produce high quality visuals! That is the most promising part. Check out Pika Labs (https://twitter.com/pika_labs/status/1729510078959497562/video/1) or RunwayML. These are only getting better, cheaper, and more malleable. I will write about them in an upcoming post of.... INTELLIGENT JELLO.

Expand full comment
Greg Gioia's avatar

So in theory I can tell AI my idea for a movie and it will create a movie for me?

Expand full comment
Mike Gioia's avatar

Yes, in theory. In practice, there is still a lot of time-consuming iteration and AI wrangling required.

Expand full comment
User's avatar
Comment deleted
Mar 16, 2024
Comment deleted
Expand full comment
Mike Gioia's avatar

Yes, lower return ideas that are fun but 'not worth it' will get executed. And also high return ideas that are really, really, really hard will also get executed. But I'm mostly thinking about the grassroots uses of AI in art. The enterprise uses doesn't interest me as much.

Expand full comment